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Frequently Asked Questions
FAQ is an acronym for Frequently Asked Questions. This is an attempt to provide a comprehensive source of information about this service and was created in response to questions that are frequently raised by our customers.

We hope you find it useful.

If there are any other questions you have that are not answered in this FAQ, please get in touch with us so we can include them in future revisions.

If you would like help or tips on how to use this site, please see our First Time User's Guide.

1. Who is Rural Press?

2. Can your sites accept electronically?

3. Can your sites accept e-mails?

4. What are your column dimensions?

5. What are your booking/material deadlines?

6. Can we run spot and full colour?

7. Can we run catalogues? Are there size restrictions?


1. Who is Rural Press?
Rural Press Sales, a subsidiary or Fairfax Media Limited, represents 238 regional and 35 agricultural newspapers and magazines across all states. We have the expertise, resources and research to assist you in advertising in regional and rural Australia. Regional Australia is made up of more than 7.3 million people or 36 per cent of Australia's population who spend more than $55 billion in retail sales. Regional newspapers reach 78 percent or 4,800,00 people aged 14 years and over in regional Australia increasing to 94 per cent or 5,800,000 people over a four issue campaign. Sources: ABS and Impact36 – Roy Morgan Research 2006.
2. Can your sites accept electronically?
All of our newspaper sites can accept electronic delivery via Quickcut or by email. We find Quickcut the most reliable form of material delivery.

3. Can your sites accept e-mails?
Yes they can. Current production email addresses are listed for each paper.
4. What are your column dimensions?
Our newspapers are most commonly on a 38cm x 7column format for Early General News. Most classifieds are either a 38cm x 8column format or 38xm x 4column format. These may vary slight from publication to publication - please check each paper listing for exact measurements.
5. What are your booking/material deadlines?
It is difficult to generalise with booking and material deadlines, as all newspapers are different. It is perhaps safe to say, weekly newspapers have an early booking and material deadline of 3 days prior as they print so early. Paid newspapers are generally a 3 day prior booking deadline with a 2 day material deadline. However, please check individual paper listings.

6. Can we run spot and full colour?
Yes, we love running colour advertisements! Check individual newspaper listings or contact our office regarding costs and page numbering.
7. Can we run catalogues? Are there size restrictions?
Yes we can insert catalogues in our newspapers. The only size restrictions are that they are no larger than tabloid size and their weight does not exceed 9kg per 1000 catalogues. If they do, surcharge of $15 per 1000 catalogues will apply.

SPOTLIGHT

The Islander

Current Issue

The Paper

The Islander, Kangaroo Island’s only newspaper, is published weekly and boasts a penetration into local homes of 98.7% with a circulation of 1,974. In this close-knit and isolated community this is the prime communication vehicle which is reflected in its high readership level.

The Market

Kangaroo Island is a rich agricultural district, specialising in sheep, cattle and grains. Tourism, however, is rapidly growing on Australia’s third largest island as annual visitor numbers climb through the 200,000 mark. With this growth has emerged many unique cottage industries producing eucalyptus oil, the world’s most pure honey, sheep’s milk yoghurt and cheeses, marron and yabbies, oysters and mussels to name just a few. And it’s the Island’s cleanliness and environmental stability that has made it so popular with both Australian and international visitors, being free of most feral animals found on the rest of the continent. Fishing is also a thriving industry in the waters surrounding Kangaroo Island. Amateur anglers are always guaranteed a feed of the famous King George Whiting, while commercial fishermen make their living out of crayfish, abalone and scalefish. Kangaroo Island is growing in stature as one of the best holiday destinations in the world.