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Published Circulation Readership
We 1049 3081
Type: Paid Frequency: Weekly

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The Paper

The paper focuses solely on local news, events and sport. Emphasis is always placed on local news, with a concerted effort to include the goings on of all towns within the readership area. The community is supportive of its local paper, with many contributors, particularly sporting contributors, having their input in the paper each week. Stringers are employed from time to time to ensure even coverage across the region. The focus will continue to be on providing a great variety of smaller news items to appeal to the largest sector of the community.

The Market

Based in the two townships of Henty and Holbrook, the recently merged Eastern Riverina Chronicle covers many of the satellite towns in the area, including Culcairn, Walbundrie, Lockhart, The Rock and Urana.

Most of the production in these towns is agriculturally based, and many advertising features centre around this, including sowing and harvest features and the all important Henty Machinery Field Days.

Although the business sector is quite small in this region, they are close knit communities with an interest in promoting the various community events and attractions their towns have to offer.

As this merged paper is the only community paper located between Wagga and Albury, Eastern Riverina Chronicle advertising representatives are starting to tap into those markets, with unlimited advertising potential in many different areas such as real estate, motor vehicles, travelling tradesmen etc.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 109 146 183 224 260 0 0 0 0

DEADLINES:
Booking Deadline 12 noon 2 working days prior
Material Deadline 12 noon 2 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $5.31 $3.16 $2.95 $2.87 $2.65 - - -
Inc GST $5.84 $3.48 $3.25 $3.16 $2.92 - - -

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code DALD QuickCut Paper Code EAST
Production Email: prodn.cootaherald@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
62.5 125 195 260 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 12 noon 2 working days prior
Material Deadline 12 noon 2 working days prior

RATES:
Casual Rates
Ex GST $10.33 Inc GST $11.36

Position Vacant Rates
Ex GST $10.33 Inc GST $11.36


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed* Thu Fri Sat
Published No No No Yes No No No
Circulation 1049
Inserts 0 0 0 1365 0 0 0
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $120.00/K $110.00/K -/K -/K
Inc GST $132.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

216 Macquarie Street, DUBBO NSW 2830


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


Current Issue


MAJOR TOWNS IN DISTRIBUTION AREA
Henty, Culcairn, Holbrook, Lockhart, The Rock, Urana, Walbundrie, Walla Walla, Yerong

DOWNLOADS


RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers

Fairfax Advertising Terms
These terms apply to all advertising customers



Acrobat PreFlight

Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards


Distiller JobOptions

RuralPressAdsV4.joboptions (for Distiller 4)
RuralPressAdsV5.joboptions (for Distiller 5)
RuralPressAdsV6.joboptions (for Distiller 6)
RuralPressAdsV7.joboptions (for Distiller 7)
RuralPressAdsV8.joboptions (for Distiller 8+)
Load job options into Adobe Distiller and create PDFs to Rural Press' specifications.


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