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SPECIAL PUBLICATIONS

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Published Circulation Readership
Th 15073 28097
Type: Free Frequency: Weekly

AREA STATISTICS
  Primary Secondary Total
Total Persons 27854 4180 32034
Total Males 13113 2090 15203
Total Females 14741 2090 16831
       
Total Dwellings 10078 1583 11661
Fully Owned 4309 747 5056
Being Purchased 3193 593 3786
Rented 2576 243 2819

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The Paper

Now in its 73rd year of publication the Highlands Post newspaper has established itself as a quality community newspaper servicing all of the Southern Highlands. A free weekly newspaper, the Highlands Post is the largest circulation newspaper in the area. More than 14,300 copies are distributed exclusively in the Southern Highlands region through home deliveries, bulk drops and newsagencies. The Highlands Post also publishes the largest real estate guide in the region, Property Press

The Market

The Southern Highlands is positioned half way between Sydney and Canberra on the main southern corridor. Situated 90 minutes from each of these major cities the shire has a population of nearly 42,000 and is maintaining a steady growth rate. The shire consists of several small villages that surround the major retail centres of Bowral, Mittagong and Moss Vale. The Highlands Post has been servicing these towns for over 70 years.

The Southern Highlands is supported by a very strong manufacturing sector and tourism industry. The manufacturing sector employs 1600 people and has an annual turnover of $600 million.

Home of the Bradman Museum, the Tulip Festival, Historic Berrima, and breathtaking National Parks the Southern Highlands has a thriving tourism industry that generates over $100 million a year through visitors to the Highlands.

Bowral’s close proximity to both Sydney and Canberra means that many people commute to these business centres each day from the Southern Highlands.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 109 146 183 224 260 0 0 0 0

DEADLINES:
Booking Deadline 10am 5 working days prior
Material Deadline 5pm 5 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $8.65 $7.75 $7.36 $6.88 $6.36 $5.98 - -
Inc GST $9.52 $8.53 $8.10 $7.57 $7.00 $6.58 - -

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code HIPO QuickCut Paper Code BHP
Production Email: prod.highlandnews@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 8

1 2 3 4 5 6 7 8 9 10 11
32 63 97 131 163 198 230 260 0 0 0

DEADLINES:
Booking Deadline 12 noon 5 working days prior
Material Deadline 12 noon 4 working days prior

RATES:
Casual Rates
Ex GST $10.66 Inc GST $11.73

Position Vacant Rates
Ex GST $18.15 Inc GST $19.97

COLOUR:
Full Colour $465.00
Inc GST $511.50

PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed Thu* Fri Sat
Published No No No No Yes No No
Circulation 15073
Inserts 0 0 0 0 15214 0 0
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $120.00/K $110.00/K -/K -/K
Inc GST $132.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

Farifax Printers, 1 Worth Street, Chullora, NSW, 2190


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


Current Issue


MAJOR TOWNS IN DISTRIBUTION AREA
Bowral, Bargo, Berrima, Bong Bong, Bundanoon, Burrawang, Exeter, Lake Avon, Mittagong, Moss Vale, Penrose, Robertson, Sutton Forest, Wingello

DOWNLOADS


RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers

Fairfax Advertising Terms
These terms apply to all advertising customers



Acrobat PreFlight

Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards


Distiller JobOptions

RuralPressAdsV4.joboptions (for Distiller 4)
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