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SPECIAL PUBLICATIONS

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Published Circulation Readership
Tu, Th 5200 12331
Type: Paid Frequency: Bi-Weekly
Website: whyalla.yourguide.com.au

AREA STATISTICS
  Primary Secondary Total
Total Persons 21431 2272 23703
Total Males 10864 1136 12000
Total Females 10567 1136 11703
       
Total Dwellings 8263 881 9144
Fully Owned 2184 467 2651
Being Purchased 2783 211 2994
Rented 3296 203 3499

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The Paper

The Whyalla News is a bi-weekly publication servicing the residents of Whyalla, the second largest city in South Australia, and providing them with the only detailed source of news and information. The Whyalla News has been established for 60 years and is a previous winner of country newspaper awards and commendations. The Whyalla News is produced using the latest technology, QuarkXpress, publishing about 60 pages a week reporting on everything from the big issues affecting the community to feature articles along with entertainment, sport, TV and features. There is great focus on industry, tourism, entertainment, health and local government issues.

The Market

Whyalla is the largest provincial city outside the South Australian metropolitan area.

The city has been renowned as a steel city in the past, and while BHP maintains a strong presence as a major employer, Whyalla can now justifiably say it has a much broader economic base.

With the expansion of the Westland Shopping Centre to include major retail outlets appealing to a broader section of the community, the Whyalla shopping experience caters for a wide market area.

The city also boasts sophisticated sports and recreational facilities which have been developed to satisfy a variety of interests among the city’s young and energetic population.

Whyalla is a mecca for the arts, with the Middleback Theatre catering for theatre, cinema and performing arts while Faces of Youth Arts and Whyalla Players provide professional productions throughout the year.

Whyalla is a leader in education and health through the University of South Australia campus here and the South Australian Centre for Rural and Remote Heath.

Whyalla continues to forge ahead, strengthening its position as the region’s most prosperous and viable centre.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
34 72 110 148 186 224 262 0 0 0 0

DEADLINES:
Booking Deadline 1 pm 3 working days prior
Material Deadline 2pm 2 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $6.98 $6.63 $6.28 $5.93 $5.58 $5.24 $4.89 -
Inc GST $7.68 $7.29 $6.91 $6.52 $6.14 $5.76 $5.38 -

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code WNRA QuickCut Paper Code WN
Production Email: prod.whyallanews@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
63 129 196 262 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 1 pm 3 working day prior
Material Deadline 2 pm 2 working day prior

RATES:
Casual Rates
Ex GST $11.67 Inc GST $12.84


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed Thu* Fri Sat
Published No No Yes No Yes No No
Circulation 5100 5200
Inserts 0 0 5000 0 5000 0 0
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $140.00/K $110.00/K -/K -/K
Inc GST $154.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

Bridge Printing, 110-118 Adelaide Rd, Murray Bridge, SA


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


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