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SPECIAL PUBLICATIONS

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Published Circulation Readership
We 4700 12677
Type: Paid Frequency: Weekly
Website: portaugusta.yourguide.com.au

AREA STATISTICS
  Primary Secondary Total
Total Persons 15575 8690 24265
Total Males 7886 4345 12231
Total Females 7689 4345 12034
       
Total Dwellings 5414 2442 7856
Fully Owned 1915 689 2604
Being Purchased 1674 544 2218
Rented 1825 1209 3034

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The Paper

The Transcontinental enjoys a strong following in the Port Augusta region and endeavours to “provide something for everyone”, such as including large text type sizes and easy-to-read layouts specifically to aid the elderly. The weekly paid enjoys a high household penetration rate due to its close involvement and reporting of the issues which affect its community.

The Market

Situated at the head of the Spencer Gulf - the “Crossroads of Australia” - at the junction of the Stuart and Eyre highways which have historically contributed much to the state and national wealth, Port Augusta is the nerve centre for a huge area of the state which takes in agriculture, pastoral and tourist regions.

The city boasts a constant flow of tourists and is also the location for Australia’s National Northern Regional Headquarters. Much of the 20% of the State’s electricity is generated from Port Augusta, and the city is the main service centre for the huge expanse to the north.

Because of its specific position, Port Augusta also supports offices of most state and commonwealth government departments, has excellent retail facilities and a thriving service industry infrastructure.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 106 146 183 224 260 0 0 0 0

DEADLINES:
Booking Deadline 10 am Friday prior
Material Deadline 5 pm Friday prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $6.98 $6.63 $6.28 $5.93 $5.58 $5.24 $4.89 -
Inc GST $7.68 $7.29 $6.91 $6.52 $6.14 $5.76 $5.38 -

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code WNRA QuickCut Paper Code PAT
Production Email: whydesign@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
62.5 125 195 260 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 1 pm Friday prior
Material Deadline 1 pm Monday prior

RATES:
Casual Rates
Ex GST $10.55 Inc GST $11.61

Position Vacant Rates
Ex GST $10.55 Inc GST $11.61


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed* Thu Fri Sat
Published No No No Yes No No No
Circulation 4700
Inserts 0 0 0 4800 0 0 0
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $160.00/K $110.00/K -/K -/K
Inc GST $176.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

Bridge Printing, 110-118 Adelaide Rd, MURRAY BRIDGE SA 5253


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


Current Issue


MAJOR TOWNS IN DISTRIBUTION AREA
Port Augusta, Andamooka, Beltana, Blinman, Copley, Hawker, Leigh Creek, Leigh Creek South, Lyndhurst, Marree, Orroroo, Parachilna, Pimba, Quorn, Roxby Downs, Stirling North, Wilmington, Wilpena, Woomera

LOCAL INDUSTRIES
Bauxite Mining.

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