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AREA STATISTICS

| |
Primary |
Secondary |
Total |
| Total Persons |
2073 |
0 |
2073 |
| Total Males |
1074 |
0 |
1074 |
| Total Females |
999 |
0 |
999 |
| |
|
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|
| Total Dwellings |
725 |
0 |
725 |
| Fully Owned |
341 |
0 |
341 |
| Being Purchased |
238 |
0 |
238 |
| Rented |
146 |
0 |
146 |
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NEARBY PUBLICATIONS
 Target a wider audience with these publications.
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The Paper  The Islander, Kangaroo Island’s only newspaper, is published weekly and boasts a penetration into local homes of 98.7% with a circulation of 1,974.
In this close-knit and isolated community this is the prime communication vehicle which is reflected in its high readership level.

The Market  Kangaroo Island is a rich agricultural district, specialising in sheep, cattle and grains. Tourism, however, is rapidly growing on Australia’s third largest island as annual visitor numbers climb through the 200,000 mark.
 With this growth has emerged many unique cottage industries producing eucalyptus oil, the world’s most pure honey, sheep’s milk yoghurt and cheeses, marron and yabbies, oysters and mussels to name just a few. And it’s the Island’s cleanliness and environmental stability that has made it so popular with both Australian and international visitors, being free of most feral animals found on the rest of the continent.
 Fishing is also a thriving industry in the waters surrounding Kangaroo Island. Amateur anglers are always guaranteed a feed of the famous King George Whiting, while commercial fishermen make their living out of crayfish, abalone and scalefish.
 Kangaroo Island is growing in stature as one of the best holiday destinations in the world.

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DISPLAY / EGN ADVERTISING
 COLUMNS:
| Max Cms: |
38 |
 | Max Cols: |
7 |
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
| 35 |
72 |
106 |
146 |
183 |
224 |
260 |
0 |
0 |
0 |
0 |
DEADLINES:
| Booking Deadline |
12 noon 3 working days prior |
| Material Deadline |
12 noon 3 working days prior |
RATES: Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
| |
|
Casual |
500cm |
1000cm |
2500cm |
5000cm |
7500cm |
10000cm |
15000cm |
|
Ex GST |
$6.19 |
$5.88 |
$5.57 |
$5.26 |
$4.95 |
$4.64 |
$4.33 |
- |
| Inc GST |
$6.81 |
$6.47 |
$6.13 |
$5.79 |
$5.45 |
$5.10 |
$4.76 |
- |
COLOUR:
| Display - Full Colour |
$465.00 |
| Inc GST |
$511.50 |
MATERIAL: Preferred method of receiving material: Quickcut
| QuickCut |
Yes |
Publisher Code |
MVSA |
QuickCut Paper Code |
ISL |
Production Email: theislander@ruralpress.com
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CLASSIFIED ADVERTISING
 COLUMNS:
| Max Cms: |
38 |
 | Max Cols: |
7 |
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
| 35 |
72 |
109 |
146 |
183 |
224 |
260 |
0 |
0 |
0 |
0 |
DEADLINES:
| Booking Deadline |
12 noon 3 working days prior |
| Material Deadline |
12 noon 3 working days prior |
RATES: Casual Rates
|
 | Ex GST |
$6.15 |
 | Inc GST |
$6.77 |
 Position Vacant Rates
|
 | Ex GST |
$6.15 |
 | Inc GST |
$6.77 |
 COLOUR:
 | Full Colour |
$465.00 |
 | Inc GST |
$511.50 |
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PUBLICATION AND CIRCULATION

| |
Sun |
Mon |
Tue |
Wed |
Thu* |
Fri |
Sat |
| Published |
No |
No |
No |
No |
Yes |
No |
No |
| Circulation |
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1974 |
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| Inserts |
0 |
0 |
0 |
0 |
2200 |
0 |
0 |
* Highest circulation day |
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INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

| Usage |
1,000-100,000 |
100,000-500,000 |
500,000-750,000 |
750,000-1,500,000 |
| Ex GST |
$125.00/K |
$110.00/K |
-/K |
-/K |
| Inc GST |
$137.50/K |
$121.00/K |
-/K |
-/K |
A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.
Insert Destination
 Dauncy Street, KINGSCOTE, SA, 5223 |
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REPRESENTATION BY STATE

| New South Wales |
Rural Press Sales |
|
T: 02 9478 1200 |
| Queensland |
Media Workshop |
|
T: 07 3391 6633 |
| South Australia |
Rural Press Sales |
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T: 08 8372 5255 |
| Victoria |
Brown Orr Fletcher Burrows |
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T: 03 9826 5188 |
| Western Australia |
Hogan Media |
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T: 08 9381 3991 |
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MAJOR TOWNS IN DISTRIBUTION AREA
Kingscote, American River, Cygnet River, Emu Bay, Hawkes Nest, Karatta, Middle River, Pardana, Parndana, Penneshaw, Snug Cove, Stokes Bay, Vivonne, Warrawee
 DOWNLOADS

 RPL Tips on Ad Creation.pdf As a basic guide for creating ads appearing in Rural Press newspapers
Fairfax Advertising Terms These terms apply to all advertising customers
 Acrobat PreFlight
 Rural Press CMYK.kfp Rural Press MONO.kfp Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards
 Distiller JobOptions
 RuralPressAdsV4.joboptions (for Distiller 4) RuralPressAdsV5.joboptions (for Distiller 5) RuralPressAdsV6.joboptions (for Distiller 6) RuralPressAdsV7.joboptions (for Distiller 7) RuralPressAdsV8.joboptions (for Distiller 8+) Load job options into Adobe Distiller and create PDFs to Rural Press' specifications.
 Tools
 Winzip Some of the files above have been compressed into a zip file for easy downloading. You may need an unzipping program such as WinZip to access these files. www.winzip.com
Adobe Acrobat Reader You may need to download the latest version of Adobe Acrobat to view our PDF's. get.adobe.com/reader/
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