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SPECIAL PUBLICATIONS

Inserted Magazines

Travel Supplements

Senior Publications

Education Supplements

Group Supplements Calendar



Published Circulation Readership
Fr 2800 8100
Type: Paid Frequency: Weekly

AREA STATISTICS
  Primary Secondary Total
Total Persons 8179 15102 23281
Total Males 4057 7551 11608
Total Females 4122 7551 11673
       
Total Dwellings 2900 4654 7554
Fully Owned 1190 1248 2438
Being Purchased 682 1625 2307
Rented 1028 1781 2809

NEARBY PUBLICATIONS

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The Paper

SECTIONS Life on the Land; the events and issues effecting local primary producers. Western Life; the events, arts and lifestyle guide to Central Western Queensland. Sport; sports reports from across the region. The Central Western Real Eastate Guide; a monthly building, renovation and real estate guide. Regular features on relevant events and topics.

The Market

The Longreach Leader is the means of reaching the progressive market of Central Western Queensland. The sole local newspaper, The Leader has served Central Western Queensland since 1923. The Leader delivers news with a uniquely local angle to 8000 people across the region.



The limited local supply of specialists goods an services presents huge potential for mail order businesses both inside and outside the area.



The Leader has a clean layout with easy to find sections meaning your advertisement can be stratgically placed to reach a specific audience.
DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 109 146 183 224 260 0 0 0 0

DEADLINES:
Booking Deadline 5pm 4 working days prior
Material Deadline 5pm 4 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $5.60 $4.60 $4.28 $3.95 $3.53 - - -
Inc GST $6.16 $5.06 $4.71 $4.35 $3.88 - - -

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code THLL QuickCut Paper Code LL
Production Email: advertising@longreachleader.com.au

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
62.5 125 195 260 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 5pm 4 working days prior
Material Deadline 5pm 4 working days prior

RATES:
Casual Rates
Ex GST $9.82 Inc GST $10.80


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed Thu Fri* Sat
Published No No No No No Yes No
Circulation 2800
Inserts 0 0 0 0 0 2800 0
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $120.00/K $110.00/K -/K -/K
Inc GST $132.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

124 Magpie Lane, LONGREACH QLD 4730


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991



MAJOR TOWNS IN DISTRIBUTION AREA
Longreach, Alberta, Banana, Barcaldine, Bayrick, Beaufort, Blackall, Canal Creek, Dingo, Dunrobin, Emerald, Goomally, Hobartville, Ilfracombe, Jardine, Lansdowne, Lowesby, Lumeah, Mimosa, Mount Chalmers, Mount Enniskillen, Pelican Creek, Pink Lily, Rubyvale, Sapphire, Stanwell, Windeyer, Winton, Yamala

DOWNLOADS


RPL Tips on Ad Creation.pdf
As a basic guide for creating ads appearing in Rural Press newspapers

Fairfax Advertising Terms
These terms apply to all advertising customers



Acrobat PreFlight

Rural Press CMYK.kfp
Rural Press MONO.kfp
Profiles that can be used in Acrobat Professional's Preflight feature to check your artwork meets Rural Press' standards


Distiller JobOptions

RuralPressAdsV4.joboptions (for Distiller 4)
RuralPressAdsV5.joboptions (for Distiller 5)
RuralPressAdsV6.joboptions (for Distiller 6)
RuralPressAdsV7.joboptions (for Distiller 7)
RuralPressAdsV8.joboptions (for Distiller 8+)
Load job options into Adobe Distiller and create PDFs to Rural Press' specifications.


Tools

Winzip
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