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Published Circulation Readership
Mo, Tu, We, Th, Fr, Sa 13300 35929
Type: Paid Frequency: Daily
Website: northerndailyleader.com.au

AREA STATISTICS
  Primary Secondary Total
Total Persons 57940 30688 88628
Total Males 28248 15344 43592
Total Females 29692 15344 45036
       
Total Dwellings 20848 11325 32173
Fully Owned 8185 5017 13202
Being Purchased 6658 3132 9790
Rented 6005 3176 9181

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The Paper

The strength of The Northern Daily Leader lies in its enormous penetration into the region’s market place. From its Tamworth base and reaching many hundreds of kilometres into the North West/New England region The Leader is a diverse publication catering for the tastes and interest of many consumers. For its reader, The Leader, like many newspapers is a window to the world. It’s a way for local people to learn about their neighbours, their town’s economy and their own future. Published six days a week - Monday to Saturday - The Leader is a local newspaper generating most of its stories from Tamworth and the region but also paying special attention to the bigger picture of national and international news and sport.AK138

The Market

The Northern Daily Leader serves a vast and versatile region. Its daily readership sweeps across the North West Slopes and Plains and climbs across the Northern Tablelands.

The district is rich in agriculture. The Tablelands prides itself on being a quality cattle, sheepmeat and wool growing source.

Though dozens of towns and villages dot the landscape, two major cities service much of the region.

Tamworth, with a district population of 55,000, is an agricultural service centre and home to diverse manufacturing and business support services. It enjoys international recognition for its aviation industry, boasting a British Aerospace military pilot training academy.

The city is probably even better known for its mantle as Australasia’s Country Music Capital.

The Country Music Festival, held during the month of January, generates over $60 million annually for Tamworth and provides further diversification in the local economy.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 106 146 183 224 260 0 0 0 0

DEADLINES:
Booking Deadline 12 noon 4 working days prior
Material Deadline 12 noon 2 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $13.81 $12.59 $12.16 $11.87 $11.18 - $10.33 $9.40
Inc GST $15.19 $13.85 $13.38 $13.06 $12.30 - $11.36 $10.34

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code TNDL QuickCut Paper Code NDL
Production Email: prod.ndl@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 35 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
62.5 125 195 260 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 12 noon 2 working days prior
Material Deadline 12 noon 2 working days prior

RATES:
Casual Rates
Ex GST $25.96 Inc GST $28.56

Position Vacant Rates
Ex GST $29.00 Inc GST $31.90


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed Thu Fri Sat*
Published No Yes Yes Yes Yes Yes Yes
Circulation 8500 8100 7950 7950 8170 13300
Inserts 0 9160 8995 8885 8715 9335 14500
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $120.00/K $110.00/K -/K -/K
Inc GST $132.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

64-66 Armstrong Street, Glen Artney Estate, TAMWORTH NSW 2340


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


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MAJOR TOWNS IN DISTRIBUTION AREA
Tamworth, Attunga, Barraba, Bective, Bingara, Breeza, Caroona, Carroll, Curlewis, Currabubula, Duri, Gunnedah, Kootingal, Manilla, Moonbi, Murrurundi, Nemingha, Nundle, Parry Shire, Quirindi, Somerton, Sulcor, Uralla, Walcha, Wallabadah, Werris Creek, Willow Tree

LOCAL INDUSTRIES
Coal Mining.

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