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SPECIAL PUBLICATIONS

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Published Circulation Readership
Tu, We, Th, Fr, Sa 8000 20800
Type: Paid Frequency: Daily
Website: centralwesterndaily.com.au

AREA STATISTICS
  Primary Secondary Total
Total Persons 40834 12100 52934
Total Males 19881 6050 25931
Total Females 20953 6050 27003
       
Total Dwellings 14103 4359 18462
Fully Owned 5027 2099 7126
Being Purchased 4754 1269 6023
Rented 4322 991 5313

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The Paper

The Central Western Daily was established in 1945. It is a paid, daily newspaper on sale six mornings a week (Monday to Saturday) and enjoys a strong reputation in the local community. The Central Western Daily focuses on community news, issues and people stories but contains regional, national and world news as well. The newspaper also publishes special feature sections covering lifestyle, motoring, travel, entertainment, leisure, real estate, agriculture and the arts. Typically, the Daily ranges from 28 pages (minimum) up to 68 pages (on Saturdays). It has an average circulation of about 5500.

The Market

Orange is one of the major regional centres on the Central Tablelands of NSW. The decentralisation movement has formed the basis of the local economy, placing Orange as a major centre for Industry, Agriculture, Education and Government Infrastructure.

The local economy received an incredible boost when the NSW Department of Agriculture relocated its head quarters to Orange in 1991.

The Orange district is a major producer of fruit, with crops worth $10 million in an average season and accounting for two thirds of the State’s apple crops. Small mixed farms produce fat lambs, beef cattle, wheat and oats. There are also significant timber producing areas in the district.

Wine grape production is emerging as a new agricultural strength of the region. Major industries in Orange include Email, the city’s largest employer, with the development of Newcrest Gold and Copper mines as well as developments with Orange Abattoir, providing hundreds of new jobs in the next few years.

There are 2500 students enrolled at two tertiary facilities, Orange Agricultural College, University of Sydney and the Western Institute of TAFE.

DISPLAY / EGN ADVERTISING

COLUMNS:
Max Cms: 38 Max Cols: 7
1 2 3 4 5 6 7 8 9 10 11
35 72 109 147 185 223 262 0 0 0 0

DEADLINES:
Booking Deadline 5pm 3 working days prior
Material Deadline 5pm 2 working days prior

RATES:
Strict conditions apply to discount cm rates. Unless you are sure of your usage level use the casual rates
    Casual 500cm 1000cm 2500cm 5000cm 7500cm 10000cm 15000cm
Ex GST $12.83 $12.01 $11.30 $10.78 $10.33 - $9.44 $8.68
Inc GST $14.11 $13.21 $12.43 $11.86 $11.36 - $10.38 $9.55

COLOUR:
Display - Full Colour $465.00
Inc GST $511.50

MATERIAL:
Preferred method of receiving material: Quickcut
QuickCut Yes Publisher Code DALD QuickCut Paper Code OCWD
Production Email: ROP: prod.cwd@ruralpress.com; Classies: classifieds.orange@ruralpress.com

CLASSIFIED ADVERTISING

COLUMNS:
Max Cms: 36 Max Cols: 4

1 2 3 4 5 6 7 8 9 10 11
62.5 125 195 260 0 0 0 0 0 0 0

DEADLINES:
Booking Deadline 12 noon 1 working day prior
Material Deadline 3pm 1 working day prior

RATES:
Casual Rates
Ex GST $22.58 Inc GST $24.84

Position Vacant Rates
Ex GST $39.83 Inc GST $43.81


PUBLICATION AND CIRCULATION
  Sun Mon Tue Wed Thu Fri Sat*
Published No No Yes Yes Yes Yes Yes
Circulation 5000 5000 5000 5000 5000 8000
Inserts 0 5400 5400 5400 5400 5400 8870
* Highest circulation day

INSERTS
Rates Quoted are per thousand inserts. Strict conditions apply to discount insert rates. Unless you are sure of your usage level use 1,000-100,000 rate.

Usage 1,000-100,000 100,000-500,000 500,000-750,000 750,000-1,500,000
Ex GST $120.00/K $110.00/K -/K -/K
Inc GST $132.00/K $121.00/K -/K -/K

A surcharge of $15 per 1,000 inserts applies where catalogues weigh more than 9kg per 100 catalogues.

Insert Destination

216 Macquarie Street, DUBBO NSW 2830


REPRESENTATION BY STATE

New South Wales Rural Press Sales   T: 02 9478 1200
Queensland Media Workshop   T: 07 3391 6633
South Australia Rural Press Sales   T: 08 8372 5255
Victoria Brown Orr Fletcher Burrows   T: 03 9826 5188
Western Australia Hogan Media   T: 08 9381 3991


Current Issue


MAJOR TOWNS IN DISTRIBUTION AREA
Orange, Baldry, Blayney, Borenore, Canowindra, Carcoar, Cargo, Cudal, Cumnock, Cundumbal, Eugowra, Larras Lee, Manildra, March, Millthorpe, Molong, Mullion Creek, Murga, Nashdale, Shadforth, Toogong, Yeoval, Yullundary

LOCAL INDUSTRIES
Coal Mining, Gold Ore Mining.

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