In our regional communities life is local. Regional newspapers' highly local content ensure they meet the communities' thirst for the information which impacts on their lives and the lives of others. The desire to be kept informed on local issues is reflected in the 78 per cent or 4.8 million regional Australians who read a regional newspaper each week. Regional newspapers have the highest level of local content of any medium - unmatched by radio and television. The high level of penetration to all market segments, offer relevance and an uncluttered advertising environment make them an ideal medium for your advertising campaign.

Regional newspapers have unique properties in terms of reach and acceptance to the market, making regional newspapers the most personal medium of all. Regional newspapers are history in the making, covering everything that happens in the community from major disasters to family reunions. Our editors are constantly involved in the community they serve. Their role, through constructive reporting, is to build communities through fair and balanced analysis. The content is active and interactive, bringing people closer together. In Australia, four out of every 10 people live outside capital cities. Over 2 million people read Rural Press regional newspapers each week. Regional markets are different in that the social and commercial links within regional communities are closer than in metropolitan areas.